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1664 heritage


Kronenbourg lager was born in France in 1664. Humble beginnings? The first batch was created by Jerome Hatt in a single barrel. Having just earned his Master Brewer’s diploma, he set up his brasserie - his brewery - in the center of Strasbourg, a stone’s throw from the local cathedral.


1664 was born in 1952

The only beer in the world named after a date, Kronenbourg 1664 was actually created in 1952. The creators' ambition? To make the very best beer they could. They started by selecting the best ingredients – like the unique Strisselspalt hops. This Alsace beer is now France’s #1 Premium Lager and enjoyed in over 70 countries worldwide



When the experts tasked with developing 1664 Blanc were exploring, creating and tweaking their recipe, the ambition was to infuse it with some kind of twist. To make sure they created a French wheat beer that differed from any others out there. One worthy of the 1664 name.