Kronenbourg lager beer was born in France in 1664 from humble beginnings. Jerome Hatt brewed the first batch in a single barrel. Having just earned his Master Brewer’s diploma, he set up his brasserie - his brewery - in the center of Strasbourg, a stone’s throw from the local cathedral.
Perhaps the only beer in the world named after a date, the Kronenbourg 1664 brewery was established in 1952. The creators' ambition? To brew the very best beer they could. They started by selecting the best beer ingredients – like the unique Strisselspalt hops. This original Alsace beer is now France’s #1 Premium Lager beer and enjoyed in over 70 countries worldwide.
When the expert brewers tasked with developing 1664 Blanc were exploring, creating and tweaking their beer recipe, the ambition was to infuse it with some kind of twist. To make sure they created a French wheat beer that differed from any other out there. One worthy of the original Kronenbourg brewery name.